Is there such a thing as color psychology? Absolutely!
Colors influences our perceptions and thus our feelings and emotions towards what we are
looking at. In other words, what are your customers feeling when experiencing
your color branding?
When selecting colors to mix and match, keep in mind HIGH CONTRAST= HIGHER VISIBILITY. You want
your viewers to be able to read your content easily and fast. Below are just a few suggestions of great
color combinations. There is some real chemistry between these colors!
VECTOR VS RASTER
Vector Graphics: Image created using mathematical lines and curves.
Raster Graphics: Image made tiny squares (pixels) with color information.
Most common on Logos, Fonts and Illustrations
Cons: Limited Effects
Pros: Editable – It can be enlarged as big as an elephant or larger
Popular Formats: ai, eps and pdf.
Most Common on Photographs
Cons: Large Files – Blurry When Enlarged
Popular formats: psd, jpg, png, tiff, bmp and gif.
Note: If you are providing Artwork file please make sure to add 1/8″ bleed all around for anything smaller than a
sheet of paper. For anything larger please add 1/4 bleed all around. Before you start designing make sure that
your work mode is CMYK. If providing Raster file make sure it is 300dpi (Resolution: Dots per Inch). This is so we
can ensure you will receive the best quality print.
Selecting between millions of fonts is a very difficult task but knowing the message that each
font is telling your customer can help you pick one a lot easier and faster.
Stick to a maximum of 2 -3 fonts. It is hard for the eye to scan multiple fonts. When you have
too many fonts it becomes distractive. Remember you only have a few seconds to impact
CMYK VS RGB COLOR MODES
CMYK (Cyan – Magenta – Yellow – Black) Most common printing mode
RGB (Red – Green – Blue) Most common for web graphics such as your website
WHAT HAPPENS IF I PRINT A RGB FILE?
There will be a huge color variation in colors. We recommend working on CMYK to be able
to print colors as close as possible.
SIMPLE AND TO THE POINT
The purpose of a sign is to let your potential customers know 4 things.
Who you are – What You Do – How are you different – Where to reach you
Most Signs are to be seen while driving and from a long distance. You only have a few
seconds to get noticed, for that reason keep it sweet and to the point. Don’t put all 5 different
phone numbers, don’t tell them the story of your business… instead be very specific and tell
them exactly what they MUST know.
Avoid using script fonts as much as possible.