Is there such a thing as color psychology? Absolutely!
Color influences our perceptions and thus our feelings and emotions towards what we are looking at. In other words, what are your customers feeling when experiencing your color branding?
When selecting colors to mix and match, keep in mind HIGH CONTRAST = HIGHER VISIBILITY. You want your viewers to be able to read your content easily and fast. Below are just a few suggestions of great color combinations. There is some real chemistry between these colors!
Note: If you are providing Artwork file please make sure to add 1/8″ bleed all around for anything smaller than a sheet of paper. For anything larger please add 1/4 bleed all around. Before you start designing make sure that
your work mode is CMYK. If providing Raster file make sure it is 300dpi (Resolution: Dots per Inch). This is so we can ensure you will receive the best quality print.
Selecting between millions of fonts is a very difficult task but knowing the message that each font is telling your customer can help you pick one a lot easier and faster.
Stick to a maximum of 2 -3 fonts. It is hard for the eye to scan multiple fonts. When you have too many fonts it becomes distractive. Remember you only have a few seconds to impact your customers.
The purpose of a sign is to let your potential customers know 4 things.
Who you are – What You Do – How are you different – Where to reach you
Most Signs are to be seen while driving and from a long distance. You only have a few seconds to get noticed, for that reason keep it sweet and to the point. Don’t put all 5 different phone numbers, don’t tell them the story of your business… instead be very specific and tell them exactly what they MUST know.
Avoid using script fonts as much as possible.